Matcha Bar, Dún Laoghaire
We're opening a Matcha Bar in Dún Laoghaire soon. We'll post our menu up here soon :)
pic of matcha bar...soon
Focus & Mental Clarity
For professionals, students, biohackers, productivity and creativity.
Good Mood & Calm
For busy professionals, parents, stress relief, evening wind-down.
Memory & Neuro-vitality
For older adults, professionals needing memory retention, neuroprotective support at any age.
NooTea is more nootropic than any other tea, and more tea-like than any other nootropic.
3 TAILORED BLENDS
Energy, Focus, Memory, Mood
No matter which blend you choose, you’ll experience the benefits of improved energy, focus, memory, and mood. Each blend is fine-tuned with its own emphasis, tailored to different needs or moments in your day.
Blend 1 ingredients
Description: A high-grade green tea powder, carefully stone-ground to preserve its natural balance of antioxidants, L-theanine, and clean caffeine. Premium Matcha supports a calm, focused state of mind, offering sustained energy and mental clarity without overstimulation. Its smooth character makes it an ideal foundation for long-lasting cognitive performance.
Performance & Cognitive Benefits: The synergy of L-theanine and caffeine in premium Matcha promotes relaxed alertness — helping to sharpen focus, sustain attention, and support steady mental endurance over time.
Contribution to the blend: a refined, balanced source of clean energy that supports mental clarity and focus, enhancing the effects of the memory-focused botanicals.
Description: A powerful nootropic mushroom known for its ability to stimulate nerve growth factor (NGF), which plays a crucial role in brain function, neuroprotection, and cognitive health. Regular consumption supports memory, focus, and mental clarity while also contributing to long-term brain health and neural regeneration.
Performance & Cognitive Benefits: Lion’s Mane has been studied for its potential to enhance synaptic plasticity, improve learning ability, and reduce cognitive decline. It is also believed to have anti-inflammatory and antioxidant properties that support brain resilience against stress and aging.
Contribution to the blend: smooth, focused energy without jitters, helping to sustain mental clarity and productivity throughout the day.
Description: A potent adaptogenic mushroom renowned for its ability to increase oxygen utilisation, boost endurance, and enhance energy production at the cellular level. Traditionally used in Tibetan and Chinese medicine, Cordyceps is valued for its ability to combat fatigue, enhance stamina, and support overall vitality.
Performance & Cognitive Benefits: Cordyceps has been shown to increase ATP (adenosine triphosphate) production, the body’s primary energy molecule, leading to better physical and mental performance. It also supports blood circulation and oxygenation, which can improve focus, mental stamina, and recovery from stress or exertion.
Contribution to the Blend: Cordyceps provides a steady, non-stimulant energy boost, helping to maintain endurance and mental clarity without the crash associated with caffeine.
Healthful Flavour Enhancer
Peppermint is included in the blend primarily for its refreshing, cooling flavour, which enhances the overall sensory experience. It also supports digestion and circulation, with some research suggesting mild alertness-boosting and stress-reducing effects due to its natural menthol content.
Blend 2 ingredients
This rich, earthy fermented tea undergoes a fast fermentation process, where microbial activity accelerates aging over several weeks to months. While many Shu Pu-erhs are packaged and sold immediately, this tea has been aged for a further two years, allowing it to develop greater depth and complexity. The extended aging process supports digestive health and metabolic function, with post-fermentation metabolites remaining bioavailable in hot water infusions.
Used as a form of currency in ancient China, Pu-erh tea has long been prized for its aging potential and health benefits, making it a staple in trade routes across Asia.
Flavour Profile & Contribution to the blend: Deep, earthy, with subtle wood and cocoa notes, it gives the blend a rich base. If you were to infuse this leaf without the other ingredients, it'd be a well-rounded, balanced taste, and invigorating sensation.
Description: A naturally occurring amino acid found primarily in green tea (Camellia sinensis), L-Theanine is known for its ability to promote relaxation without drowsiness, making it a key component for calm focus and mental clarity. NooTea contains 3x more L-Theanine than the highest grade Matchas.
Cognitive & Mood Benefits: L-Theanine boosts alpha brain wave activity, which is associated with a state of relaxed alertness. It also helps moderate the effects of caffeine, smoothing out jitters while enhancing focus and cognitive function. Research suggests L-Theanine may also contribute to stress reduction and improved sleep quality without sedation.
Contribution to the Blend: Helps create a smooth, focused energy profile, making the blend effective for sustained productivity while keeping the mind calm and clear.
Description: A revered adaptogenic herb traditionally used in Ayurvedic medicine to promote resilience to physical and mental stress. Ashwagandha helps regulate cortisol levels, support adrenal function, and promote a balanced mood. Regular use is associated with reduced anxiety, improved sleep quality, and enhanced overall vitality, making it a cornerstone for holistic cognitive and emotional well-being.
Performance & Cognitive Benefits: Ashwagandha has been studied for its potential to lower stress hormones, enhance cognitive performance under pressure, and improve memory and reaction time. Its calming effect supports mental clarity, emotional stability, and sustained energy without overstimulation.
Contribution to the blend: grounding, balanced energy that helps reduce mental fatigue and support emotional resilience, complementing other nootropics for a smoother, more sustained cognitive performance.
Description: An aromatic herb traditionally used for its calming and mood-lifting effects. Lemon Balm supports the nervous system by promoting relaxation without drowsiness, helping to ease mental tension and enhance cognitive performance under stress. It is often used to support emotional balance, memory, and a sense of calm alertness.
Performance & Cognitive Benefits: Lemon Balm has been shown to improve mood, boost memory, and reduce feelings of anxiety. Its gentle calming properties can enhance focus and mental clarity by reducing restlessness and supporting a more composed, attentive state of mind.
Contribution to the blend: a naturally soothing influence that tempers mental overstimulation, helping to create a clear, calm focus ideal for sustained cognitive performance.
Blend 3 ingredients
Description: A robust black tea from India’s Assam region, known for its rich, malty flavour and naturally invigorating properties. Assam provides a steady, full-bodied energy that supports mental alertness without the sharp peaks and crashes often associated with stronger stimulants. Its smooth strength makes it a perfect base for blends that aim to balance vitality with calm focus.
Contribution to the blend: provides a strong, grounding base of smooth energy, tying together the lighter and more targeted effects of other ingredients for balanced, long-lasting performance.
Description: A revered Ayurvedic herb, Bacopa Monnieri is best known for its ability to enhance memory retention, accelerate learning, and reduce cognitive stress. It has been traditionally used to support brain function and improve information processing speed.
Cognitive & Neurological Benefits: Bacopa Monnieri is a powerful adaptogen and nootropic that has been shown to increase synaptic communication, enhance neuroplasticity, and reduce oxidative stress in the brain. Studies suggest it helps with long-term memory formation and recall, making it particularly useful for students and professionals who need sustained cognitive performance.
Contribution to the Blend: Helps strengthen memory, support focus over extended periods, and reduce mental fatigue, making it a key ingredient for individuals seeking enhanced learning and productivity.
Description: A powerful nootropic mushroom known for its ability to stimulate nerve growth factor (NGF), which plays a crucial role in brain function, neuroprotection, and cognitive health. Regular consumption supports memory, focus, and mental clarity while also contributing to long-term brain health and neural regeneration.
Performance & Cognitive Benefits: Lion’s Mane has been studied for its potential to enhance synaptic plasticity, improve learning ability, and reduce cognitive decline. It is also believed to have anti-inflammatory and antioxidant properties that support brain resilience against stress and aging.
Contribution to the blend: smooth, focused energy without jitters, helping to sustain mental clarity and productivity throughout the day.
Description: A carefully balanced blend of traditional chai spices, adding warmth, depth, and a gentle aromatic lift to the tea. Cinnamon, cardamom, ginger, and clove create a naturally smooth, spiced flavour that enriches the blend without overpowering it, making every cup a more rounded, satisfying experience.
Performance & Cognitive Benefits: While traditionally valued for their digestive and comforting properties, the chai spices in this blend are included primarily for their natural flavour enhancement, creating a sensory experience that supports relaxed, focused enjoyment.
Contribution to the blend: brings a subtle warmth and aromatic complexity, enhancing the natural richness of Assam and harmonising the overall flavour of the memory blend.
Our customers' stories
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I get an immediate lovely feeling of being at ease but not zoning out, I'm very very focused and and I have noticeable energy from it.
Sarah Darrell
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When I drink NooTea I feel energised and focused but also super calm, not like with coffee.
Amy Darrow
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I wanted to write you and let you know that this morning I remembered where my keys were! I knew the exact pocket in the exact trousers. The only real change is that I've been drinking nootea, so I think it is working.
Derri
Nootropic Collections
All our teas
4 years of research, blending, testing before launch
Formula based on leading research
Every NooTea blend is guided by the latest research in neuroscience, herbal medicine, and nutrition—combining ingredients with real evidence behind their effects on focus, calm, and memory.
Sourced from trusted growers we know personally
We’ve built strong relationships with our suppliers through ongoing dialogue and careful research. Their ingredients meet the highest standards, so you can trust there’s only top-grade, dependable stuff in your cup.
Blended for enhanced benefits
Our formulations are carefully balanced so the compounds amplify each other’s effects in a way your body can truly use.
Processed for optimal bioavailability
We use gentle processing methods that retain the potency of active compounds and make them easier for your body to absorb—so you get more benefit from every cup.
Prepared in a rigorously controlled environment
Each batch is produced to nutraceutical standards in a certified facility, ensuring safety, consistency, and purity from start to finish.
Philosophy of continual improvement
Our blends and practices evolve based on the latest science, user feedback, and our own curiosity. You might see tweaks to ingredient lists. Better is always possible.
42 people report their experience after 4 weeks drinking NooTea
Combined statistics across Blends 1, 2, and 3. Read the full study here.
Questions + Answers
What is NooTea?
NooTea is a range of functional teas made with natural ingredients known for their nootropic and adaptogenic properties—blended to support focus, calm, and memory in a gentle, balanced way.
What's the difference between blends 1, 2, 3?
Each blend is designed for a different purpose:
- Blend 1 – Focus: Supports mental clarity and sustained attention using ingredients like matcha and lion’s mane.
- Blend 2 – Calm: Helps ease stress and promote a relaxed state with ingredients like pu-erh and L-theanine.
- Blend 3 – Memory: Formulated with herbs and mushrooms traditionally used to support cognitive function and long-term brain health.
Each blend combines natural compounds chosen for their complementary effects on the brain and nervous system.
How do I prepare NooTea?
Mix one teaspoon of powder with hot water, milk, or a blend of both. Stir well until fully dissolved. For a latte, use steamed milk or froth it for a creamier texture. Best with water around 80–90°C—avoid boiling to preserve the benefits of the ingredients.
How frequently should I drink NooTea?
You can enjoy NooTea daily. One to two servings per day is a good general guide, depending on your needs and how your body responds. Each blend is gentle enough for regular use, but listen to your body and adjust as needed.
What are the ingredients?
Each blend contains a mix of natural ingredients chosen for their specific benefits:
- Blend 1 – Focus: Matcha, lion’s mane mushroom, bacopa monnieri, green tea extract.
- Blend 2 – Calm: Pu-erh tea, L-theanine, ashwagandha, tulsi (holy basil).
- Blend 3 – Memory: Gotu kola, ginkgo biloba, reishi mushroom, rosemary.
No artificial additives, sweeteners, or preservatives—just pure, functional ingredients.
What are the benefits of NooTea?
NooTea blends are formulated to support cognitive function, focus, stress reduction, and long-term brain health—using natural ingredients with known nootropic and adaptogenic properties. Benefits vary by blend, but all aim to gently support mental performance and emotional balance without overstimulation.
What makes NooTea different?
We blend modern nootropics with the timeless tradition of a lovely cup of tea. Each blend supports focus, calm, or memory using natural, science-backed ingredients—crafted to be effective, gentle, and enjoyable in your daily ritual. No pills, no hype—just a better way to think, feel, and focus.
Which blend is right for me?
It depends on what you need:
- Need to concentrate? Go for Blend 1 – Focus.
- Feeling stressed or wired? Try Blend 2 – Calm.
- Want to support long-term brain health? Choose Blend 3 – Memory.
You can also alternate blends depending on the time of day or how you're feeling.
Focus & Mental Clarity
For professionals, students, biohackers, productivity and creativity.
Good Mood & Calm
For busy professionals, parents, stress relief, evening wind-down.
Memory & Neuro-vitality
For older adults, professionals needing memory retention, neuroprotective support at any age.
